Brits are exhibiting a growing desire to emulate the glossy long locks of famous celebrities including pop star Cheryl Fernandez-Versini, who was recently voted the UK’s number one hair icon. Cheryl’s cascading locks have been coloured chocolate brown and burgundy red and the songstress has triggered a surge in the UK hair extensions market. Britain is the world’s third largest buyer of extensions behind America and China as global demand for hair extensions soars.

Alongside Cheryl’s enviable mane, women are seeking to recreate the looks of fellow long locked ladies including Nicole Scherzinger and Kim Kardashian. Business bestsellers Hair Developmentis helping clients achieve teaming tresses to die for with its range of cutting edge human hair extensions. The highly esteemed company has even leant their services to a loyal array of confidential celebrity clients clamouring for heavenly hair.

Managing Director of Hair Development, Mark Burns, said “Hair extensions are more popular than ever before. Formerly seen as solely for celebs, high quality extensions are now affordable for all. As individual and unique as every woman is, there is a style of hair extension designed for her, to add glamour, fun and confidence to any look or occasion. It’s now an everywoman thing that still has an edge of decadence. Celebrities inspire women in terms of beauty and fashion and Cheryl is top of the list right now.”

Women looking to replicate Cheryl’s tamed tresses can opt for 100% virgin hair, uninfluenced by dyes or styling, or Indian ‘Remy’ hair, one of the most popular options that fashionistas search for. Procured ethically, Remy hair is renowned for its thickness, gloss and lustre whilst European Supreme Quality Hair is a firm favourite with each strand enthused with a mico-polymer cross linking treatment and perma moisture injection.

With a variety of lengths, textures, colours and application systems on offer, ladies can imitate Cheryl’s slick wavy locks in chocolate, mimic Nicole’s raven black hair or reproduce heiress Paris Hilton’s poker straight gold blonde tresses. Boosting length, volume and incorporating colour are just some of the versatile ways in which extensions can be incorporated into a woman’s beauty regime.

Mark added, “One of the best ways to explore identity is through hair. Extensions give women the freedom to feel beautiful and explore exciting new trends. For years it was celebrities having all the fun but now real women can enjoy the experience for themselves. Our expertise ensures that whatever colour, length or texture, women all over the UK can have their very own Cheryl moment with hair that will be the envy of all.”