Dubbed the new miracle product and used by the likes of Kim Kardashian and her fellow A-lister pals, Olaplex is THE hottest thing in the hair industry right now. But what exactly is it and why is it so damn popular? Read on as we uncover the hype behind the hair product. The basics When it comes to all natural solutions, Olapex does Mother Nature proud. It’s free of silicone, sulfates, phthalates, DEA, aldehydes, gluten and involves zero animal testing. […]